Atopic Dermatitis is a chronic skin condition that affects millions worldwide.1However, patients are impacted not only physically but also emotionally.1,2

Showing someone’s true colors means showing their whole reality, how it is: without filters. And that is exactly what this campaign has been made for: showcasing the TRUE COLORS OF ATOPIC DERMATITIS so that we can discover and show patients’ real feelings, without filters.
#truecolorsunfiltered

Click on the colors below and explore the whole palette of TRUE COLORS OF AD!

Swipe your finger across the colors below and explore the whole palette of TRUE COLORS OF AD!

FRUSTRATION

Dealing with moderate-to-severe AD can lead to a deep sense of frustration. It is an unpredictable disease which flare-ups disrupt daily life and make it difficult to plan activities, maintain routines and relate with other people. These patients often feel helplessness and loss of control of their illness and therefore, of their life. Frustration experienced by patients with moderate to severe atopic dermatitis is a significant emotional burden and can lead to a vicious cycle of stress and symptom flare-ups that can be very difficult to break.1-3

67

%

of patients with AD
desire to be able to lead a
normal everyday life3

1. Eczema Stats. National Eczema Association. Available at: https://nationaleczema.org/research/eczema-facts/ (last accessed: June 2024).
2. Global Report on Atopic Dermatitis 2022. International Eczema Council. Available at:https://www.eczemacouncil.org/assets/docs/global-report-on-atopic-dermatitis-2022.pdf (last accessed: June 2024).
3. Augustin M, et al. Characterizing treatment-related patient needs in atopic eczema: insights for personalized goal orientation. J Eur Acad Dermatol Venereol. 2020 Jan;34(1):142-152.

ISOLATION

Patients with atopic dermatitis often experience profound loneliness due to several factors. The chronic and severity nature of the disease can lead to a loss of friendships and relationships as well as a lack of physical closeness and touch. Isolation often means a low self-esteem and lack of confidence. The emotional cost of the isolation experienced by patients with AD is incredibly high.1-3

Up to

50

%

of adults with AD avoid social interactions because of their appearance3

1. Overcoming the Eczema Stigma. Available at: https://www.verywellhealth.com/eczema-stigma-6824002 (last accessed: June 2024)
2. Drucker AM, et al. The Burden of Atopic Dermatitis: Summary of a Report for the National Eczema Association. J Invest Dermatol. 2017 Jan;137(1):26-30.
3. Eczema Stats. National Eczema Association. Available at: https://nationaleczema.org/research/eczema-facts/ (last accessed: June 2024).

SHAME

Patients with moderate to severe atopic dermatitis often suffer from intense feelings of shame. The visible symptoms can make patients feel self-conscious and reluctant to participate in social activities, which increases their sense of isolation, as well as attracting negative comments.1,2

61.6

%

of patients with AD reported being embarrassed by or selfconscious of their skin condition.3

1. Eczema Stats. National Eczema Association. Available at: https://nationaleczema.org/research/eczema-facts/ (last accessed: June 2024).
2. Global Report on Atopic Dermatitis 2022. International Eczema Council. Available at:https://www.eczemacouncil.org/assets/docs/global-report-on-atopic-dermatitis-2022.pdf (last accessed: June 2024).
3. Augustin M, et al. Characterizing treatment-related patient needs in atopic eczema: insights for personalized goal orientation. J Eur Acad Dermatol Venereol. 2020 Jan;34(1):142-152.

RELIEF

Patients with moderate to severe atopic dermatitis experience significant relief when their symptoms are effectively managed. Emotionally, relief brings a sense of normalcy and confidence. The reduction of visible symptoms can alleviate social embarrassment and isolation, enhancing self-esteem and social interactions.1,2

Up to

80

%

of patients with AD
express the desire to
find a clear diagnosis
and therapy1

1. Augustin M, et al. Characterizing treatment-related patient needs in atopic eczema: insights for personalized goal orientation. J Eur Acad Dermatol Venereol. 2020 Jan;34(1):142-152.
2. Global Report on Atopic Dermatitis 2022. International Eczema Council. Available at:https://www.eczemacouncil.org/assets/docs/global-report-on-atopic-dermatitis-2022.pdf (last accessed: June 2024).

ANXIETY

Atopic dermatitis is associated with mental health conditions, such as anxiety and depression. Chronic or recurrent itch, skin pain, and disfiguring lesions can result in psychological distress, sleep disturbances, stigmatization, social embarrassment, and impaired quality of life, increasing the likelihood that adults with AD will appear anxious and depressed.1-3

Up to

x

3

Adults with AD are up to X3 more likely to suffer from anxiety or depression1

1. Eczema Stats. National Eczema Association. Available at: https://nationaleczema.org/research/eczema-facts/ (last accessed: June 2024).
2. Global Report on Atopic Dermatitis 2022. International Eczema Council. Available at: https://www.eczemacouncil.org/assets/docs/global-report-on-atopic-dermatitis-2022.pdf (last accessed: June 2024).
3. Davis DMR, et al. American Academy of Dermatology Guidelines: Awareness of comorbidities associated with atopic dermatitis in adults. J Am Acad Dermatol. 2022 Jun;86(6):1335-1336.e18.

DISTRESS

Patients with atopic dermatitis experience significant physical and emotional distress.
The appearance of the skin can lead to social embarrassment, isolation, and a decreased sense of self-esteem. For patients can be overwhelming and result in a feeling of hopelessness and a significant impact on mental health, contributing to anxiety and depression.1-3

Up to

71

%

of patients with moderate-to-
severe AD have unexpected/
spontaneous flares1

1. Kleyn CE, et al. Burden of Moderate to Severe Atopic Dermatitis in Adults from France, Italy, and the UK: Patient-Reported Outcomes and Treatment Patterns. Dermatol Ther (Heidelb). 2022 Aug;12(8):1947-1965.
2. Eczema Stats. National Eczema Association. Available at: https://nationaleczema.org/research/eczema-facts/ (last accessed: June 2024).
3. Global Report on Atopic Dermatitis 2022. International Eczema Council. Available at:https://www.eczemacouncil.org/assets/docs/global-report-on-atopic-dermatitis-2022.pdf (last accessed: June 2024).

FEAR

The sentiment of fear in adult patients with AD can manifest in various ways, for example: the intensity of the symptoms, concerns about the disease, the treatments and side effects, the impact on physical appearance, complications and limitations it imposes on daily activities and social interactions. Moreover, fear of judgment or misunderstanding from others may contribute to feelings of isolation and decreased quality of life.1-3

35

%

of patients with AD are afraid that the disease will become worse 3

1. Global Report on Atopic Dermatitis 2022. International Eczema Council. Available at:https://www.eczemacouncil.org/assets/docs/global-report-on-atopic-dermatitis-2022.pdf (last accessed: June 2024).
2. Eczema Stats. National Eczema Association. Available at: https://nationaleczema.org/research/eczema-facts/ (last accessed: June 2024).
3. Augustin M, et al. Characterizing treatment-related patient needs in atopic eczema: insights for personalized goal orientation. J Eur Acad Dermatol Venereol. 2020 Jan;34(1):142-152.

RESIGNATION

The feeling of resignation in adult patients with atopic dermatitis can be described as a state of acceptance or surrender to the chronic nature of the disease, often characterized by feelings of hopelessness, frustration, and emotional exhaustion. This emotional response is influenced by the impact on daily life, self-esteem and a sense of lifelong illness.1,2

51.3

%

of patients report that AD has a limiting effect on their lifestyle.3*

*Results from a survey in a US population.

1. Augustin M, et al. Characterizing treatment-related patient needs in atopic eczema: insights for personalized goal orientation. J Eur Acad Dermatol Venereol. 2020 Jan;34(1):142-152.
2. Global Report on Atopic Dermatitis 2022. International Eczema Council. Available at: https://www.eczemacouncil.org/assets/docs/global-report-on-atopic-dermatitis-2022.pdf (last accessed: June 2024).
3. Kleyn CE, et al. Burden of Moderate to Severe Atopic Dermatitis in Adults from France, Italy, and the UK: Patient-Reported Outcomes and Treatment Patterns. Dermatol Ther (Heidelb). 2022 Aug;12(8):1947-1965.

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AD: Atopic Dermatitis

1. Chovatiya R. Atopic Dermatitis (Eczema). JAMA. 2023 Jan 17;329(3):268.
2. Augustin M, et al. Characterizing treatment-related patient needs in atopic eczema: insights for personalized goal orientation. J Eur Acad Dermatol Venereol. 2020 Jan;34(1):142 152

UK-NOP-2400129 September 2024